Slagharen is the second most famous theme- and holiday resort park in the Netherlands. The park had been looking for a different image. TutchCommunication has been asked to draw up a marketing communication plan in which the repositioning and the new theme set by Slagharen were well-expressed. New communication forms have been developed for the current and future situation. A loyalty platform had also been developed: Vier ‘t in Slagharen. The proposals for the repositioning were investigated in collaboration with IPM so that the correct course could be implemented and fulfilled by TutchCommunication.