The number of travel bookings decreases when using traditional media. At the request of Voigt Travel, TutchCommunication has proposed a different strategy. In this strategy, product development goes hand in hand with the focus on other channels: DM, TV and PR at the right moments and outstanding advertisements towards retail and consumers. TutchCommunication has set up an e-mail database and e-mail campaign and sends e-mails to various files every week. The result is that Voigt Travel has more influence on booking situations and can respond more quickly to possibly lagging travel bookings.